Restaurant Blastoff

Hey, I’m Jeff Snyder. I’ve worked in hospitality — from wine bars to banquets — and ran promotions for professional baseball. Now I help bars and restaurants like yours create guest experiences that bring people back again and again.

See how we can boost your marketing here

In the fast-paced restaurant industry, consistent marketing is crucial for attracting and retaining customers. Studies show that businesses with a marketing plan are 313% more likely to report success. A well-structured marketing calendar can help you stay organized and ensure your promotions are timely and effective. Let’s explore how to create a monthly marketing calendar that drives results.

Developing a strategic marketing plan for each month helps you stay organized and proactive.

• Seasonal Promotions: Plan promotions that align with seasonal trends, holidays, and local events. Seasonal promotions capitalize on relevant opportunities and attract customers.
• Monthly Themes: Create monthly themes that highlight specific aspects of your restaurant, such as menu items, specials, or events. Monthly themes provide a consistent focus and drive engagement.

Utilizing a variety of marketing channels ensures you reach a diverse audience.

• Social Media Campaigns: Plan social media campaigns that engage your audience and promote your monthly themes. Consistent social media activity keeps your restaurant top-of-mind.
• Email Marketing: Develop email campaigns that promote specials, events, and loyalty programs. Email marketing drives direct engagement and encourages repeat visits.
• In-House Promotions: Design in-house promotions that encourage repeat business and enhance the dining experience. In-house promotions create a sense of exclusivity and drive immediate sales.

Leveraging key holidays and events can boost your restaurant’s visibility and sales.

• Holiday Promotions: Plan special menus, events, and promotions for major holidays such as Valentine’s Day, Mother’s Day, and Christmas. Holiday promotions attract customers and drive revenue.
• Local Events: Participate in local events, such as food festivals or community gatherings, to increase your restaurant’s visibility and attract new customers. Local events provide valuable networking opportunities.

Analyzing and adjusting your marketing calendar ensures continuous improvement and optimization.

• Performance Tracking: Track the performance of your marketing campaigns and analyze key metrics, such as website traffic, social media engagement, and sales data. Performance tracking allows you to identify what’s working and what’s not.  
• Calendar Adjustments: Adjust your marketing calendar based on performance data and customer feedback. Continuous adjustments ensure your marketing efforts remain effective and relevant.

We can help take care of the marketing for you, book a call to learn more

By creating and implementing a comprehensive monthly marketing calendar, you can ensure your restaurant remains top-of-mind, attracts new customers, and drives consistent sales.